TASK
Develop an idea for a commercial to enhance the brand image in Russia. Develop European communication "Coffee that awakens desire". Present the taste of Original as the main emotional trigger. And also develop recognizable brand cues.
IDEA
A scenario was developed that reveals the main goal of the brand - French luxury, with the help of which you can touch the world of pleasures. The TV commercial creates an atmosphere of intrigue between a man and a woman. And the product becomes a key element of sensuality, which is able to move into the world of the most passionate dreams.
Develop an idea for a commercial to enhance the brand image in Russia. Develop European communication "Coffee that awakens desire". Present the taste of Original as the main emotional trigger. And also develop recognizable brand cues.
IDEA
A scenario was developed that reveals the main goal of the brand - French luxury, with the help of which you can touch the world of pleasures. The TV commercial creates an atmosphere of intrigue between a man and a woman. And the product becomes a key element of sensuality, which is able to move into the world of the most passionate dreams.
Carte Noire Maintrust campaign TV ‘2022
Year: 2022
Client: Carte Noire (JDE)
Agency: EMG
Role: Associate Creative Director
Client: Carte Noire (JDE)
Agency: EMG
Role: Associate Creative Director
