Task: Specialties are a very fast-growing segment. People are increasingly switching from 3-in-1 to specialties. For Carte Noire, this is a very important launch, for the first time in the history of Russia
and the world, the brand begins to play
in the specialties category. Carte Noire Cappuccino coffee is a delicate foam, a soft creamy taste, selected coffee beans.
The brand has a winning bundle - it is recognized, there is a high desire to try it. French luxury, you can touch the world of pleasure, soft taste. People believe that this is something unique, characteristic of this product.
and the world, the brand begins to play
in the specialties category. Carte Noire Cappuccino coffee is a delicate foam, a soft creamy taste, selected coffee beans.
The brand has a winning bundle - it is recognized, there is a high desire to try it. French luxury, you can touch the world of pleasure, soft taste. People believe that this is something unique, characteristic of this product.
is a my french wish
Year: 2022
Client: Carte Noire (JDE)
Agency: EMG
Role: Associate Creative Director
Client: Carte Noire (JDE)
Agency: EMG
Role: Associate Creative Director
