I do bold things that people love
I'm a creative thinker with a background in art direction who creates engagement and interaction with the target audience based on 23 years of progressive experience in the advertising industry.
AREAS OF EXPERTISE
Expertise in strategic planning, market research, competitor analysis and brand positioning results in immediate campaign results and deep audience resonance.
Forging visionary ideas at the heart of compelling campaigns, spectacular content, and immersive experiences.
Orchestrating visual elements and crafting engaging narratives to effectively convey the brand's message.
I work on the principle of an individual approach to each client. This approach allows not to follow template solutions, but adapts the creative process to the specific goals and needs of each client, making the project unique and effective.
Work Experience
E:MG (Effective Marketing Group) — Creative Director (2021–2024)
McCANN Moscow — Creative Group Head (2015–2017)
BBDO — Senior Art Director (2013–2019)
ACG Group — Head of BTL department (2010–2013)
MLINER Group — BTL creative leader (2008–2010)
TARANTULA Moscow — Senior Art Director (2004–2007)
LEO BURNETT Moscow — Junior / Art Director (1999–2003)
McCANN Moscow — Creative Group Head (2015–2017)
BBDO — Senior Art Director (2013–2019)
ACG Group — Head of BTL department (2010–2013)
MLINER Group — BTL creative leader (2008–2010)
TARANTULA Moscow — Senior Art Director (2004–2007)
LEO BURNETT Moscow — Junior / Art Director (1999–2003)
Awards & Recognition
Big Fish Russian Expert Advertising Awards
1x Bronze 2025
Red Apple
1x GOLD 2025
1x SILVER 2025
National Business Communications Awards
2x GOLD 2025
3x GOLD 2024
1x SILVER 2024
Effie Awards Russia (E+)
1x BRONZE 2024
1x Shortlist 2022
Silver Mercury
1x GRAND-PRIX 2024
3x GOLD 2024
1x Shortlist 2024
Perspectum Awards
1x GOLD 2024
2x SILVER 2024
1x BRONZE 2024
1x GRAND-PRIX 2022
4x GOLD 2022
1x SILVER 2022
1x BRONZE 2022
Best Experience Marketing Awards (bema!)
4x GOLD 2023
1x SILVER 2023
Golden Drum
1x GOLD 2017
1x SILVER 2017
White Square International Advertising and Marketing Festival
1x BRONZE 2017
1x Bronze 2025
Red Apple
1x GOLD 2025
1x SILVER 2025
National Business Communications Awards
2x GOLD 2025
3x GOLD 2024
1x SILVER 2024
Effie Awards Russia (E+)
1x BRONZE 2024
1x Shortlist 2022
Silver Mercury
1x GRAND-PRIX 2024
3x GOLD 2024
1x Shortlist 2024
Perspectum Awards
1x GOLD 2024
2x SILVER 2024
1x BRONZE 2024
1x GRAND-PRIX 2022
4x GOLD 2022
1x SILVER 2022
1x BRONZE 2022
Best Experience Marketing Awards (bema!)
4x GOLD 2023
1x SILVER 2023
Golden Drum
1x GOLD 2017
1x SILVER 2017
White Square International Advertising and Marketing Festival
1x BRONZE 2017
Jury Experience
PERSPECTUM 2025
Best Creative Campaign
Best PR Campaign
Best Collaboration/Partnership Campaign
SILVER MERCURY 2023-2024
Best of Sales & Value
Best of Creativity
Best of Creative solution
Best of Branding products
Best Use of Influencers
Best GR Campaign
Best Social Campaign for non-profit/public service/NGO
Best Social Responsibility Campaign for Commercial Purpose
WOW AWARDS 2024
OFFLINE / DOOH
DIGITAL / Integrated marketing campaign
COMMUNICATIONS / PR campaign, collaboration
Best Creative Campaign
Best PR Campaign
Best Collaboration/Partnership Campaign
SILVER MERCURY 2023-2024
Best of Sales & Value
Best of Creativity
Best of Creative solution
Best of Branding products
Best Use of Influencers
Best GR Campaign
Best Social Campaign for non-profit/public service/NGO
Best Social Responsibility Campaign for Commercial Purpose
WOW AWARDS 2024
OFFLINE / DOOH
DIGITAL / Integrated marketing campaign
COMMUNICATIONS / PR campaign, collaboration
Contact me
