Launch of Alpen Gold in a new category of porous chocolate.
Find a format that will help to declare the brand in a new
category brightly and motivatingly, in a difficult season for sales - summer.
Present the brand in the category as the only entertainment air campaign in the world selling airline tickets through chocolates. And the «Magnit» retail chain, where the chocolates were sold, was transformed into branded airports.
The campaign had a unique development in the format of a challenge on TikTok. A unique promotional identity for the campaign was also developed.
Find a format that will help to declare the brand in a new
category brightly and motivatingly, in a difficult season for sales - summer.
Present the brand in the category as the only entertainment air campaign in the world selling airline tickets through chocolates. And the «Magnit» retail chain, where the chocolates were sold, was transformed into branded airports.
The campaign had a unique development in the format of a challenge on TikTok. A unique promotional identity for the campaign was also developed.
AIRLINES Aerated tasteline
Year: 2021
Client: Mondelez International
Agency: EMG
Role: Associate Creative Director
Client: Mondelez International
Agency: EMG
Role: Associate Creative Director
