Sberbank tasked us with showcasing the brand’s innovative approach in the social sector. Upon examining the statistics, we came across a striking revelation: 90% of children spend their money on snacks, sweets, or simply go hungry throughout the day – knowing their parents wouldn’t know. This insight motivated us to develop a novel school meal payment solution.
Introducing the “Ladoshki” project – a biometric technology enabling children to pay for their meals in the school cafeteria using their palms. Besides being appealing to children, the system empowers parents to oversee their kids’ dietary habits.
Introducing the “Ladoshki” project – a biometric technology enabling children to pay for their meals in the school cafeteria using their palms. Besides being appealing to children, the system empowers parents to oversee their kids’ dietary habits.
Biometric payment system for meals
Year: 2016
Client: Sberbank Russia
Agency: BBDO Russia group
Role: Art director
Recognition: Golden Drum – Gold and Silver 2017 / C OOH (out of home), C45 Financial & business services / G Digital, G82 Interactive tools and other digital solutions
Client: Sberbank Russia
Agency: BBDO Russia group
Role: Art director
Recognition: Golden Drum – Gold and Silver 2017 / C OOH (out of home), C45 Financial & business services / G Digital, G82 Interactive tools and other digital solutions
