«Plus ME» is a campaign aimed at creating a youth movement dedicated to raising awareness about blood plasma donation in Russia. The project achieved significantly higher reach than initially planned, thanks to innovative approaches and media support. The campaign reached 38.6 million people, and the movement’s website was visited by 389,300 users.
To foster a contemporary social movement in voluntary donation, the project engaged prominent influencers – Evgenia Medvedeva and Nikita Efremov. Influencers who share the values of the young generation that wants to “act, not just appear”.
Year: 2024
Client: Skopinfarm
Agency: EMG
Role: Creative Director
Recognition: Silver Mercury – Silver & Bronze 2025 / PHARMACY & MEDICINE / PURPOSEFUL BUSINESS
To foster a contemporary social movement in voluntary donation, the project engaged prominent influencers – Evgenia Medvedeva and Nikita Efremov. Influencers who share the values of the young generation that wants to “act, not just appear”.
Year: 2024
Client: Skopinfarm
Agency: EMG
Role: Creative Director
Recognition: Silver Mercury – Silver & Bronze 2025 / PHARMACY & MEDICINE / PURPOSEFUL BUSINESS
(+ME )
An information and educational project about blood and plasma donation
An information and educational project about blood and plasma donation
Year: 2021
Client: Mondelez International
Agency: EMG
Role: Associate Creative Director
Recognition: Perspectum 2022 – Grand Prix / 4x Gold: Best Integrated Campaign, Best Creative Campaign, Best Innovation & Technology Activation, Best Insight / Strategy and 1x Silver / Best PR Campaign. BEMA! 2023 – 2x Gold: Best ESG-project, Best Use of Innovative Technologies.
Client: Mondelez International
Agency: EMG
Role: Associate Creative Director
Recognition: Perspectum 2022 – Grand Prix / 4x Gold: Best Integrated Campaign, Best Creative Campaign, Best Innovation & Technology Activation, Best Insight / Strategy and 1x Silver / Best PR Campaign. BEMA! 2023 – 2x Gold: Best ESG-project, Best Use of Innovative Technologies.
