Every year, about 1.4 thousand tons of used gum ends up on the ground. It ends up anywhere but in the trash. This pisses everyone off. The Dirol Don’t Drop project is intended to fix the situation.
As part of the project, designer Shane Gonzalez and shoe customizer Maggi created a limited collection of sneakers with the addition of recycled gum. Only 120 pairs will be given to the most active participants of the Dirol Don’t Drop campaign, who started throwing chewing gum in trash cans and inspired others to do the same.
As part of the project, designer Shane Gonzalez and shoe customizer Maggi created a limited collection of sneakers with the addition of recycled gum. Only 120 pairs will be given to the most active participants of the Dirol Don’t Drop campaign, who started throwing chewing gum in trash cans and inspired others to do the same.
Dirol
Don’t Drop
Don’t Drop
Year: 2021
Client: Mondelez International
Agency: EMG
Role: Associate Creative Director
Recognition: Perspectum 2022 – Grand Prix / 4x Gold: Best Integrated Campaign, Best Creative Campaign, Best Innovation & Technology Activation, Best Insight / Strategy and 1x Silver / Best PR Campaign. BEMA! 2023 – 2x Gold: Best ESG-project, Best Use of Innovative Technologies.
Client: Mondelez International
Agency: EMG
Role: Associate Creative Director
Recognition: Perspectum 2022 – Grand Prix / 4x Gold: Best Integrated Campaign, Best Creative Campaign, Best Innovation & Technology Activation, Best Insight / Strategy and 1x Silver / Best PR Campaign. BEMA! 2023 – 2x Gold: Best ESG-project, Best Use of Innovative Technologies.
